Using Newsletters to Gain and Retain Customers
By Melissa Shea
Are you communicating with your clients and contacts? If you’re not, you’re losing money. It’s that simple. The easist way to grow your bottom line is to sell more of your services to your current and past clients.
Think about this:
1. Who already knows you? Past Clients
2. Who trusts you to deliver a good product? Past Clients
3. Who is already singing your praises? Past Clients
So, who would be the easiest prospect to sell more of your products or services? Past Clients! The best way to contact your past clients and introduce them to your new or expanded services is by starting a regulare-newsletter. You already have their email address, you already know all about their business, and you already know what they need. So – tell them what you can offer to help them be successful in the coming year.
If you’re looking for a way to make money online in 2010 the first place to start is with your own interests and hobbies. If the topic interests you – then there is a high probability that the topic interests thousands of people around the world!
I’ve spent a lot of time talking with small business owners about the importance of setting up a blog, using social media, and sending newsletters to their mailing list. The most common response is a physical response – the shoulders droop, a sigh escapes from their lips, their eyes close in exhaustion. I can see immediately that the mere thought of trying to add those elements to their routine is simply over-whelming.
I came across this article today and just had to share it with you. Copywriting for your web site can be one of your most difficults tasks for the non-gifted writer. BUT – without good copywriting your message will not be communicated to your visitors and you risk losing opporotunties each time a visitor comes to your site and clicks away.
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