By Melissa Shea | Tuesday, November 10th, 2009

I’ve spent a lot of time talking with small business owners about the importance of setting up a blog, using social media, and sending newsletters to their mailing list. The most common response is a physical response – the shoulders droop, a sigh escapes from their lips, their eyes close in exhaustion. I can see immediately that the mere thought of trying to add those elements to their routine is simply over-whelming.

So I immediately launch into my “mothering” mode, comforting them and telling them it’s alright, we all feel that way – but YOU CAN DO IT! Then once I have their spirits lifted and their attention… I give them a rundown on my Communication Cycle Strategy. And once they understand that – hey – this can be automated – they are on board with the idea of creating a communication strategy for their business.

So what is my Communication Cycle Strategy?

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Posted in Blogging, SEO, Social Media Marketing | 42 Comments »