By Melissa Shea | Wednesday, June 3rd, 2009

One of the most common things I hear from my clients about Google Adwords is “they don’t work”, “I’m losing money”, etc, etc. I really hate to hear that because it doesn’t have to be that way!!!! Millions of businesses are using Google Adwords successfully and, if used correctly, can be one of the most cost effective strategies to drive traffic to your web site.
The most common reasons these clients lose money on Google Adwords:

1. They don’t think strategically about their message: Please don’t use your business name for one of your keywords. If someone knows your business name, they can just enter it in the search field and chances are, it’s going to come right up. You use Google Adwords to find new customers that don’t know you.
2. They take Google’s “suggestions” for bids on the keywords: – Hello! – Google Adwords is a business – they are in the business of helping you spend your money – it’s up to you to spend it wisely! You can bid lower – and getting the top spot is not necessary and doesn’t even work as well as the 4th or 5th spot.

So what’s a poor business guy to do? First of all, realize that you’ve got to spend the time to educate yourself on the BEST way to use Google Adwords – and if you’re not going to take the time – hire someone who already knows. Using Adwords to your benefit will take training, testing, reviewing, testing, reviewing, testing, etc, etc. Test several ads, test a lot of keywords. Take it slowly and watch every day what is happening in your account so you can make adjustments quickly when you see that something is not working.

If you are currently losing money in your Google Adwords account – please leave this blog immediately and pause your campaign right now – I’m serious – don’t waste another dollar – go stop it – NOW!

… And then come back and read the good news I have to share about the NEW Google Adwords! (more…)

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