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Archive for the ‘Social Media Marketing’ Category

Using Newsletters to Gain and Retain Customers

By Melissa Shea | Saturday, January 9th, 2010





roadsignsAre you communicating with your clients and contacts? If you’re not, you’re losing money. It’s that simple. The easist way to grow your bottom line is to sell more of your services to your current and past clients.

Think about this:

1. Who already knows you? Past Clients

2. Who trusts you to deliver a good product? Past Clients

3. Who is already singing your praises? Past Clients

So, who would be the easiest prospect to sell more of your products or services? Past Clients! The best way to contact your past clients and introduce them to your new or expanded services is by starting a regulare-newsletter. You already have their email address, you already know all about their business, and you already know what they need. So – tell them what you can offer to help them be successful in the coming year.

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Posted in Social Media Marketing | 34 Comments »

Can You Sell Your Online Business Idea?

By Melissa Shea | Monday, December 28th, 2009





crystal ballIf you’re looking for a way to make money online in 2010 the first place to start is with your own interests and hobbies. If the topic interests you – then there is a high probability that the topic interests thousands of people around the world!

So how do you choose your topic? Well, ask yourself a few simple questions about who YOU are:

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Posted in Social Media Marketing | 120 Comments »

The Cycle of Communication

By Melissa Shea | Tuesday, November 10th, 2009





puzzle piecesI’ve spent a lot of time talking with small business owners about the importance of setting up a blog, using social media, and sending newsletters to their mailing list. The most common response is a physical response – the shoulders droop, a sigh escapes from their lips, their eyes close in exhaustion. I can see immediately that the mere thought of trying to add those elements to their routine is simply over-whelming.

So I immediately launch into my “mothering” mode, comforting them and telling them it’s alright, we all feel that way – but YOU CAN DO IT! Then once I have their spirits lifted and their attention… I give them a rundown on my Communication Cycle Strategy. And once they understand that – hey – this can be automated – they are on board with the idea of creating a communication strategy for their business.

So what is my Communication Cycle Strategy?

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Posted in Blogging, SEO, Social Media Marketing | 42 Comments »

Now offering technical support

By Melissa Shea | Sunday, August 9th, 2009





Jen and I are rolling out Phase 2 of Coffeeshopreneur! We’re now offer internet marketing technical support – check out our internet marketing and business strategy services.

Coffeeshopreneur can help you with:

Business Strategy Coaching

Competitive Web Site Review

Word Press Blog Installation

Search Engine Optimization

Social Media Marketing Training

Link Building Campaigns

Find out more about our internet marketing and business strategy services.

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Posted in Social Media Marketing | 24 Comments »

Taking Your Business to Task!

By Melissa Shea | Monday, June 29th, 2009





Marketing your business to the masses has never been easier – that is if you can navigate all the information, products, services, and quite simply “the noise” that is out there about how to use internet marketing for your business.

Learning how to use internet marketing is a tall order. I’m not going to lie – it takes research, reading, executing, and testing. The list of what to do and how to do it can be so over-whelming that the average, busy business-owner can simply throw up their hands and say “forget it!”.

That frustration and the shear volume of information is really the reason Jen and I created Coffeeshopreneur. We wanted to provide a place where business owners could go to find out everything they need to know. Now, we’ve just started – so we’re not even close to meeting that goal yet – but we’re on our way to providing you incredible access to the greatest minds in the internet marketing business and products and services that you can trust.

So to help you wrap your brain around the basics of what you need to know I’m going to give you a list tasks that you can start working on that will help you prepare your web site for internet marketing. (more…)

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Posted in SEO, Social Media Marketing | 72 Comments »

Boost Your Business With a Blog

By Melissa Shea | Thursday, June 18th, 2009





I’m sure you’ve been thinking… should I create a blog to promote my business? It’s a common question I get from clients and it’s not a simple yes or no answer. Before you invest the time and a little money to set one up, you need to ask yourself a few questions.

1. Am I willing to make a commitment to update my blog at least once a week?
2. Do I have a plan to easily acquire and create content for my blog?
3. What is my strategy to convert my blog readers into customers?

These are essential questions you need to answer to ensure that your blog will be a success. Think through these questions carefully so that you can be prepared for the commitment and enjoy the boost to your business a blog will bring. (more…)

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Posted in Blogging, Social Media Marketing | 30 Comments »

24 hours later, 158 followers, and 30 updates – and I’m addicted.

By Melissa Shea | Thursday, May 28th, 2009





Ok, I admit it, I’m a little late to the Twitter world.  Frankly, I just didn’t think I could spare the time, had a reason, or even wanted to know what all those Tweeters were doing.  Then I had to set up a Twitter account for Coffeeshopreneur – and I told Jen – I wasn’t sure I’d be interested in managing it – I’m much more into Facebook.

Well, 24 hours later, 153 followers, and 30 updates – and I’m addicted.

How did this happen? Yikes! What turned me into a twitterholic? Information. Pure and simple. (more…)

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Posted in Social Media Marketing | 38 Comments »

Caution: Social Media Can Hurt!

By Melissa Shea | Tuesday, May 26th, 2009





I’m leading with the ending here…

“In the end…What is to be learned here? Well, don’t lead with tools. Don’t think that your brand is above the risks and backlash of social media. When plotting a social media campaign, truly think about what you want your end result to be, and fully examine everything that could possibly go wrong. Word-of-mouth marketing is a fantastic thing when you know how to leverage it. But if you lose control of your brand, the disasters are almost endless. Let these brands’ failures be a lesson.”

A few days ago ZDNet published this ending for a story about the Nine Worst Social Media Failures of 2009…thus far…wow – it’s only May and I couldn’t believe how badly some of these huge companies crashed and burned while using social media tools. Hopefully this will serve as fair warning to the ad agencies of the world when earning millions by creating social media campaigns. I think the most shocking thing about these examples are that they were dreamed up by the “best and the brightest” ad agencies in the country. Madison Avenue – What were you thinking????

So please, read the story. It’s entertaining – and a cautionary tale of major proportions. Nine Worst Social Media Failures of 2009…thus far.

So what can we learn from these massive miscalculations? How can apply them in our own businesses? Using Social Media tools such as Facebook, Twitter, LinkedIn, etc. are essential in today’s business world. With advertising budgets feeling cramped and more and more people online, it’s crazy not to use these mediums – as evidenced by the top companies that are using them – many quite effectively.

Here are some social media tips that will help – not hurt your business!


  • Be a giver: Don’t constantly promote your business service. Offer free resources, promote others, share your thoughts and life. Social media is about being “social” – don’t ever forget that.

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  • Build relationships: Don’t just see how many friends or fans or follows you can accumulate. You might have an “impressive” number, but without building a relationship with your contacts, that list is of no real value to your business. Just as you make efforts to get to know your face-to-face business associates and clients, you need to create that same relationship with your followers.

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  • Create viral content: You will attract more quality contacts by providing real value in your communications. Seek to share and educate freely and you will be rewarded by being promoted by your contacts virally.

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  • Remember your audience: Think through who your audience is and how you can best serve them. Constantly promoting the wrong or same message to the wrong audience is wasting your time and theirs. You will have greater success if you understand who the audience is for each of your social media campaigns and direct the correct message to each one.

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  • Be present: You can’t play if you don’t show up for the game. Schedule regular “face” time in your social media venues so that you can make more contacts and deliver value to your potential customers. If you only show up once in a while and don’t have a strategic approach – you business will not see a benefit.

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    Coffeeshopreneur members should listen to our featured expert, Mari Smith. Her audio training will teach you
    how to unleash the vast power of Facebook for your business. This audio training is provided FREE to members, so just go to the home page and click on the link.

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    Posted in Social Media Marketing | 34 Comments »

    Using Video On Your Web Site

    By jen | Monday, May 18th, 2009





    I recently read that  77% of U.S. Internet users watched video online in 2008. That’s a lot of video! In fact, according to research conducted by comScore, a top digital research company, users viewed 12.7 BILLION online videos. That is a 34% percent increase over 2007.

     

    Wow – that really surprised me! I knew the number was growing, but I was a little surprised at how quickly video has become a normal part of our daily life on the Internet. A 34% increase is a lot – and it got me to wondering what the increase will be for 2009…

     

    O.K. before I let the numbers boggle my mind, I think I’ll just say – clearly, if you’re not using video this year to promote your business, you’re behind the times. Now, I know that sounds intimidating, and I’m giving you one more thing to put on your To-Do List, but I really mean it. If you haven’t done it already, it’s time to jump in.

     

    It’s a reality that most small business owners don’t want to cough up the cash to have professional video created for their web site, especially if they have not tried it before. It can be very expensive, but if a professional video would generate 50% more sales for your business – would it be worth it?

     

    Statistics on the success of using video on websites is growing as the usage grows and sales can be compared over previous years, but one thing is clear, everyone who is using it effectively is seeing significant increases in their sales from 30% to 150%. Some of the biggest increases are seen from using Video Spokesperson technology ( a spokesperson on a transparent background pitching a message). 

     

    There are volumes that have been written about the value of videos on websites and how to actually do it. So I’m not going to rewrite it. I’ll point you to some good resources at the end of this article. What I do want, is to convince you to pay attention to this technology and learn to use it to your advantage, in fact, Jen and I are eager to create our first video for the Coffeeshopreneur web site in just a few weeks!

     

    Here are four things to remember when creating a video:

    1. KEEP IT SHORT: Most professionals recommend that videos be 2 – 3 minutes long. That should give you plenty of time to communicate your message without boring the viewer. Remember, we all have very short attention spans and Internet users don’t stop clicking for long – keep it short and simple, and you’ll keep your viewer interested.

     

    2. KEEP IT PROFESSIONAL: You need good lighting, good sound and a good background. Hiring a professional to produce your video will insure that these criteria are met, but if you’re not ready to spring for a professional, educate yourself on what makes a good video, look at other videos from professional web sites for guidance and bring in a second set of eyes to help you improve your video.

     

    3. KEEP IT ON MESSAGE: This is good advice for any marketing effort! Create one message and communicate why your service is important, why the viewer needs your service, and how they can get you’re service. Don’t be shy! Use a strong call-to-action to get them to click that button!

     

    4. DON’T KEEP IT TO YOURSELF: It’s great that you’ve just put this video on your web site, but don’t just stop there! There are an incredible number of places you can post video on the web. If you’re video is informative about a current trend or need, you could be driving easy traffic to your website. 

     

    Creating a video for your web site will take planning – so you better get started now! Here are some web sites that offer helpful information about planning for and creating a video. Learn as much as you can and then truly access whether or not you can afford to hire a professional to help you. Remember that your return will likely pay for the investment you’ve made. Creating a professional video will help your business soar above your competitors and create an immediate impact on your web site visitors.

     

    Check out these links:

    http://ezinearticles.com/?cat=Internet-and-Businesses-Online:Video-Streaming

    http://video-editing-software-review.toptenreviews.com/

    http://www.reelseo.com/

    Please help our readers by sharing you’re experiences with video and resources you’ve found helpful!
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    Posted in Social Media Marketing | 14 Comments »

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