Caution: Social Media Can Hurt!
By Melissa Shea
I’m leading with the ending here…
“In the end…What is to be learned here? Well, don’t lead with tools. Don’t think that your brand is above the risks and backlash of social media. When plotting a social media campaign, truly think about what you want your end result to be, and fully examine everything that could possibly go wrong. Word-of-mouth marketing is a fantastic thing when you know how to leverage it. But if you lose control of your brand, the disasters are almost endless. Let these brands’ failures be a lesson.”
A few days ago ZDNet published this ending for a story about the Nine Worst Social Media Failures of 2009…thus far…wow – it’s only May and I couldn’t believe how badly some of these huge companies crashed and burned while using social media tools. Hopefully this will serve as fair warning to the ad agencies of the world when earning millions by creating social media campaigns. I think the most shocking thing about these examples are that they were dreamed up by the “best and the brightest” ad agencies in the country. Madison Avenue – What were you thinking????
So please, read the story. It’s entertaining – and a cautionary tale of major proportions. Nine Worst Social Media Failures of 2009…thus far.
So what can we learn from these massive miscalculations? How can apply them in our own businesses? Using Social Media tools such as Facebook, Twitter, LinkedIn, etc. are essential in today’s business world. With advertising budgets feeling cramped and more and more people online, it’s crazy not to use these mediums – as evidenced by the top companies that are using them – many quite effectively.
Here are some social media tips that will help – not hurt your business!
Coffeeshopreneur members should listen to our featured expert, Mari Smith. Her audio training will teach you
how to unleash the vast power of Facebook for your business. This audio training is provided FREE to members, so just go to the home page and click on the link.
Tags: facebook, linkedIn, Social Media Marketing, twitter
This entry was posted on Tuesday, May 26th, 2009 at and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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