By Melissa Shea

High value incoming links to your web site is an invaluable resource for two reasons:

1. Incoming links bring you traffic! And who doesn’t want that? Your web site needs to be exposed to the millions of web surfers out there everyday just looking for your amazing services! The surefire way to bring those masses to your web site 24/7 is to find high traffic web sites where you can place a link to your web site.

2. Search engines give ranking priority to web sites with a lot of high value incoming links. Just think of it like high school – the popular kids always got the most attention – right? So the popular kids must have the coolest clothes, the greatest hair, the lastest fashions…blah, blah, blah. Well, the search engines think just like your 15 year-old friends – if lots of web sites are linking to yours, then that must be an AWESOME web site! And while you won’t win Prom Queen, you will be rewarded with higher search engine rankings which equals MORE TRAFFIC!

Here are some Link Building Tips to get you started:

1. Prepare pre-formatted links to your web site so that you can just copy and paste the proper link into your email requests. The best format for an incoming link is to use your important keywords within the link.

For example – here is an incoming link for Coffeeshopreneur that will show you the proper format.

<a href=”http://www.coffeeshopreneur.com/internet-marketing-training.php” target=”_blank”>Need Internet Marketing Training?</a>

In this example you will see that the URL of the page:

http://www.coffeeshopreneur.com/internet-marketing-training.php

has the keywords “internet”, “marketing”, and “training”. These three words are also in our text that is visible to the web site visitor:

Need Internet Marketing Training?

This provides a very strong optimized incoming link that will help search engines pull up this page when someone types in a search for internet marketing training.

2. When you create a new product, write a new article, upload a new video, create a podcast, or write a press release – post  your new offering all over the web. Make sure that you post the new item on a web page that has the important keywords for that product in the file name, page title, page headers, and descriptive content – as well as in the link if there is a media file on your server.

3. Each week, take an hour and find new places on the internet where you can post your web site and it’s key content. You will probably have to send a request, so make a spreadsheet of the web sites you’ve contacted, their URL, and the date you sent the request. Each week review your list and follow-up with the websites that you have not heard from.

4. Many times, the web site you are requesting a link from will want a recipol link in return. So make sure that you have a place on your web site where you can place recipcol links and send the requester the page URL when you have posted their link. It would be good to note this action in your spreadsheet.

5. Do not use Link Farms to get your incoming links. Many services offer incoming link campaigns for a price, but this often results in having your web site listed on hundreds of web sites that have no value and are often just mirror web sites repeated. The search engines know who the link farms are and will often penalize your web site for being listed on one. ONLY request links to sites that relate to your service and is where you will actually find your target customer. High value incoming links will be rewarded with improved search engine rankings.

Coffeeshopreneur offers link building services if you find that you do not have the time to create your own campaign. It is very important to have incoming links to your web site so that you can attract new customers and increase your search engine rankings. Please feel free to review our internet marketing services and let us know if we can be of assistance.

You can also get a FANTASTIC list of great places to start your incoming link campaign by going to www.Coffeeshopreneur.com to get our 101 Link Building Tips.

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