By Melissa Shea

Are you communicating with your clients and contacts? If you’re not, you’re losing money. It’s that simple. The easist way to grow your bottom line is to sell more of your services to your current and past clients.

Think about this:

1. Who already knows you? Past Clients

2. Who trusts you to deliver a good product? Past Clients

3. Who is already singing your praises? Past Clients

So, who would be the easiest prospect to sell more of your products or services? Past Clients! The best way to contact your past clients and introduce them to your new or expanded services is by starting a regulare-newsletter. You already have their email address, you already know all about their business, and you already know what they need. So – tell them what you can offer to help them be successful in the coming year.

First of all, you must set up an effective email marketing system. We have three that we recommend:

	Aweber For serious internet marketing campaigns; Unlimited auto-responders; Packages start around $20 /mo.
	1ShoppingCart Combines e-commerce with newsletter system; Unlimited auto-responders but limited tracking; Packages start around $100 /mo.
	Rate Point Combines newsletter, rating system, & survey tools; Limited auto-responders but robust tracking Packages start around $20 /mo.

Choose the right system for you based on your business needs. Thoroughly read the features on their web sites to determine which one you feel most comfortable with and will best work with your marketing strategy.

There are important strategies to follow when creating a newsletter:

1. You want people to open the newsletter, so you need a good subject line.

2. You want to share useful free information, information about you and your business, and information about products or services that you can sell.

3. You want to drive them to your web site so that you can present more information to them.

4. You want get them to take action – pick up the phone or fill out a form.

To learn more about how to use an e-newsletter system to promote your business, click here to view our e-newsletter webinar and audio training available for Coffeeshopreneur members.

This entry was posted on Saturday, January 9th, 2010 at and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.