Using Newsletters to Gain and Retain Customers
By Melissa Shea
Are you communicating with your clients and contacts? If you’re not, you’re losing money. It’s that simple. The easist way to grow your bottom line is to sell more of your services to your current and past clients.
Think about this:
1. Who already knows you? Past Clients
2. Who trusts you to deliver a good product? Past Clients
3. Who is already singing your praises? Past Clients
So, who would be the easiest prospect to sell more of your products or services? Past Clients! The best way to contact your past clients and introduce them to your new or expanded services is by starting a regulare-newsletter. You already have their email address, you already know all about their business, and you already know what they need. So – tell them what you can offer to help them be successful in the coming year.
First of all, you must set up an effective email marketing system. We have three that we recommend:
 |
Aweber
|
 |
1ShoppingCart
|
 |
Rate Point
|
Choose the right system for you based on your business needs. Thoroughly read the features on their web sites to determine which one you feel most comfortable with and will best work with your marketing strategy.
There are important strategies to follow when creating a newsletter:
1. You want people to open the newsletter, so you need a good subject line.
2. You want to share useful free information, information about you and your business, and information about products or services that you can sell.
3. You want to drive them to your web site so that you can present more information to them.
4. You want get them to take action – pick up the phone or fill out a form.
To learn more about how to use an e-newsletter system to promote your business, click here to view our e-newsletter webinar and audio training available for Coffeeshopreneur members.
This entry was posted on Saturday, January 9th, 2010 at and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Loading ...
[...] Using Newsletters to Gain and Retain Customers « The Daily Grind … [...]
Hi Melissa,
Your point #3 You want to drive them to your web site so that you can present more information to them.
You cannot stress this point nearly enough. Early on, I found that I was giving so much content that my readers did not need to visit the website. Now, I still give them good content but always link back to the site for more complete information. Newsletters are great but you must make sure that they don’t replace your site.
The primary purpose of a newsletter is to build trust with your readers-not replace your website.
Awsome post. Bookmarked for future referrence
It’s amazing what things Google can bring us too..I would’ve never found your blog otherwise.
Svetlana Olden, Are you selling advertising space on your blog? If not, do you think you will anytime in the near future?
What plugins are you using on your blog? I just switched over from Wordpress so I’m just getting a hang of things here.
I do Believe that other webmaster’s need to start thinking like you. I really like the way you care for your vistors. Its looks like your blog has everything from an good writer to an nice webmaster.I will like to follow you in twitter. You should actually start a site where you should give individual training to student’s like me. Superb Value For Time spent on your blog.
No idea how you wrote this post..it’d take me days. Well worth it though, I’d assume. Have you considered selling advertising space on your blog?
Splendid post . Will definitely copy it to my blog,surely with author link pointing towards you..Thanks.
Thanks for sharing the info. I found the details extremely helpful.
nice blog ,great .==
nice bolg .nice content ,i found your blog on runes of magic gold ,.i think i wll back soon
This is really among the most interesting sites I have seen. It is so easy to get jaded, but there’s truly still some good stuff online, and I think your blog is honestly on the list!
I loved your blog.Really looking forward to read more. Will read on…
Hey, thanks for the article post.Really looking forward to read more. Fantastic.
Do you do all your own writing? Or do you outsource some of it? I’m looking for some similar content for my blog! These are great posts!
This is positively among the more interesting blogs I have seen. It is so easy to tune out, but there is absolutely still some terrific stuff on the net, and I think your blog is honestly one of the few!
Interesting post!!! I am so looking forward to seeing more
Some exceptional thoughts right here. Are you convinced this is certainly the proper solution to look at it however? My personal individual experience is the fact that most people are advised to fairly a great deal live and let live due to what an individual man or women thinks just — a different man purely doesn’t. Human beings are gonna do what they like to do. Inside end, they usually do. One of the most we can pray for would be to highlight a couple of stuff below and there that hopefully, allows them to make just a tiny far better informed selection. Otherwise, incredible post. You’re surely making me feel!
I truly value all the demanding effort that you’ve devoted to keeping this blog around for all of us. I truly hope this stays online for a really long while.
I feel you are too good to write Genius!Thanks for posting, maybe we can see more on this.
Thanks. I found your site on Google trying to find this type of info. By the way, I am using an older version of internet explorer and your site wasn’t formatted right. It looked fine on Firefox.
This is why I keep going to this blog. I can’t believe how much I missed since last time!
Thanks for this awsome article. Where else could anyone get that kind of information in such a perfect way of writing? I am on the look for such information, as I have a presentation next week.
It’s understandable that money can make us disembarrass. But how to act if someone does not have cash? The one way only is to try to get the loan and just sba loan.
Great read. Sorry to be a little off topic but I was wondering, I want to start a blog but was trying to figure out how to get a readership to it. How do you get search engines to find you like I found you? Is that hard?
Thanks for the share. I have a random question? I am starting my own blog and want to know what is sharing to much information? lol and what is contributing? I want to get it right like your blog.
This is one awesome blog article.Really looking forward to read more. Fantastic.
I really love going back to your site to read your story and see more pictures that are really taken with great care. . . . . .
I enjoyed reading your interesting yet very informative insights. I am looking forward to reading more of your most recent articles and blogs.
Hi all, im really happy
i just got my new IPhone 4G for FREE lol!. I didn’t think it would work but it pulled through. I followed the steps on http://freeiphone4g4u.blogspot.com and i just thought ide share it!
Awesome article, thanks a lot. I most certainly will be returning to checked out more.
I like the layout of your blog and Im going to do the same for mine. Do you have any tips? Please PM ME.
That is very inspirational stuff. Never known that feeling can be this diversified. Thanks for all the enthusiasm to extend such helpful information on this post. . . .